What it takes to become a Digital Marketer

What does it take to become a digital marketer?
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This is my story of what it took to become a digital marketer… 

My story is not unique

My story is not unique. Hey, I’m sure if you Google a bit, you’ll find other people like me. Truckloads full of them.

But what I want to share with you is what it took for me personally to get to a level where I felt that I knew enough to start with digital, social and content marketing.

And then actually start doing that across the organization. And getting results.

A massive request for change

When I became convinced that digital, social and content was the way to go, the first step was to convince my management. Change was needed. Lots of change.

And that’s what we’ve gone through the last 2 years. And when looking back, the change that I was asking was massive: Read more