Do you have a listening process ?
Yes I admit. Even in my personal life I pay attention to good and bad marketing. When I see a great advertisement, I think about how they did that. Or when I get a direct mailer, I pay attention to how they have written that text.
Some of these messages really give a reflection of great customer understanding.
Why is that ? Why do some brands seem to perfectly understand your needs, before you became a customer, and more impressive, they know what you want during your time as a customer of these brands ?