Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content.
To compete, you need to focus on a topic, and keep focussing on that topic to create a compounding effect. A content hub, along with a content hub strategy, helps you to focus on a topic, by publishing focused content on a central place.
This blog post covers some fundamental questions that need to be answered to build your content hub strategy:
- What decisions you need to make before starting a content hub.
- The concept of a content hub, and the different types of content hubs (branded and native),
- a special case: e-commerce and content hubs.
- and how to run a content hub operation.
Let’s get started! Read more
Integrating big data in your marketing strategy is important in todays business strategies. The question is if big data is mature enough today to be usable, practical and beneficial to marketers. Isn’t big data a lot of effort, for little added value to the business? Let’s see…
No doubt data in general, within the field of marketing, is becoming more important. I’m not even talking about big data here, just data. As big data was reaching fever pitch sometime between 2011 and 2014, today the cool kids in data are moving on to obsessing over AI and machine intelligence and deep learning.
The basic idea behind the phrase ‘big data’ is that everything we do is increasingly leaving a digital trace, which we can use and analyse.
Early adopters have experimented with big data, with mixed results. They had to work with big data startups, and cobble solutions together. Today, these early big data startups went through multiple VC financing rounds, scaled their organizations, learned from successes and failures in early deployments, and now offer more mature, battle-tested products.
Is big data really sounding “3 years ago”, or has big data matured and is it more usable for marketers today ?
That’s the question I want to answer in this blog post.
In this article I show you those hard business results using 22 examples of companies that used content marketing, and which had clear business results. These are not business results in terms of brand lift, social following increase, or whatever vanity metric you can come up with.
I will show you real cases, providing you with real numbers, where content marketing is increasing revenue for both B2C as B2B companies.
Before we jump into those 22 cases of hard cold business results of content marketing, first a little intro on the business value of content marketing. Read more