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Posts tagged ‘effective marketing’

10
May

How to show Effective Marketing Leadership?

What does it take to run a marketing organization effectively?

What does it take to be an effective marketing executive?

“In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).”

This is a quote from Robert Rose. You can find the quote on many blogs on the Internet.

It’s quoted this often because many marketers recognize the situation. Somehow they end up in a spin of trying to solve problems all day, and deliver on the internal demands. They are hard working, and provide a lot of output.

But it’s never enough. Read more »