Predicting digital trends is something many bloggers turn to as we move from an eventful 2016 into the new year.
When this type of content hits my inbox, I’m interested, but also often disappointed. The digital trends usually are a repeat of the obvious trends like “mobile is still hot”, or declaring the year 2017 as the “year of virtual reality”. Or they hit me at the other side of the spectrum: the predictions are way too futuristic or advanced for any brand to adopt and monetize in a single year, or a couple of years from now.
Most trend predictions are useless, because they aren’t really objective. They are often self-serving, meaning the vast majority of them has some type of product or strategy to cash in on this hot trend.
Coincidentally, I recently discovered a book written by Rohit Bhargava, that has some strong foundations that build against the idea of these obvious trends.
It covers a methodology to uncover trends, which makes an interesting read. In this blog post I want to cover that methodology, and link that to modern marketing and content marketing strategy building. Read more