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Posts tagged ‘Digital Strategy’

12
Jan

Non-obvious Digital Trends for 2017


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Predicting digital trends is something many bloggers turn to as we move from an eventful 2016 into the new year.

When this type of content hits my inbox, I’m interested, but also often disappointed. The digital trends usually are a repeat of the obvious trends like “mobile is still hot”, or declaring the year 2017 as the “year of virtual reality”. Or they hit me at the other side of the spectrum: the predictions are way too futuristic or advanced for any brand to adopt and monetize in a single year, or a couple of years from now.

Most trend predictions are useless, because they aren’t really objective. They are often self-serving, meaning the vast majority of them has some type of product or strategy to cash in on this hot trend.

Coincidentally, I recently discovered a book written by Rohit Bhargava, that has some strong foundations that build against the idea of these obvious trends.

It covers a methodology to uncover trends, which makes an interesting read. In this blog post I want to cover that methodology, and link that to modern marketing and content marketing strategy building. Read more »

27
Jul

Study: Strategic issues for communication management until 2015

The European Association of Communication Directors just published its annual report

It provides insight into communication and PR professionals (survey from 2200 communication professionals from 42 countries in Europe), and has titled it:

 

 

Challenges and Competencies for Strategic Communication

Why am I covering this report?

The reason I am covering this report is because

  • It show the biggest challenges for marketers and communicators today.
  • Because it comes from a descent source
  • Because it has data from previous years that allows to spot trends.

Key take-away’s from the European Communication Monitor 2012

  • Most important strategic issues: Need to address more audiences with limited resources
  • Ethical challenges: Six out of ten PR professionals faced moral problems within the last 12 months
  • Barriers to professionalization: 84% state that top management lacks understanding of communications
  • Integrating and coordinating communications: Shaping multiple identities is more relevant today
  • Practice of strategic communication: Operational work takes 37% of a typical week
  • Social media: Large gap between perceived importance and real implementation in most organisations
  • Development and qualifications: Management and business knowledge needed, but training is missing

Read more »