This blog post gives you insight why fragmented digital marketing efforts are not giving the expected results. It explains how the C-suite must work together to build a digital culture, and create new opportunities.
Companies have been investing in digital, but in many cases as silo-run initiatives. By changing your company culture and leading the coordination of digital initiatives, companies can reap the benefits of digital to lead the competition.
Many companies have developed e-commerce, e-business, social and mobile strategies. These strategies usually haven been developed by business leaders out of fear, having seen the likes of Kodak, Barnes & Noble or Blockbuster fail to adapt the digital era.
Travel agencies, book stores, newspapers, and video renting are all industries that have been erased because of digital. Read more
Digital disruptions are causing marketers to rethink their position within the company. The increasing expectations from customers, social media, mobile and globalization are giving organizations great opportunities, to those who are willing to change.
Many struggle with this change. Few have been able to position themselves to capture the real business benefits.
I think this change starts with strong leadership and a change of mindset. If you do not have that leadership and mindset, your CEO will keep cutting your budget. Here are 5 Misconceptions about Marketing, understood by those that will make the change, neglected by those of the past.
Budget cuts are yours by those who neglect. Read more