As marketing becomes more and more advanced, personalized marketing is critical.
Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion.
But how do you that ?
In this blog post I want to discuss a methodology and a personalization model that helps you to:
- segment your audience, beyond demographics and geographic
- link your business objectives with 1-1 personalization campaigns
- understand how personalization actually works
Let’s get started!
Marketing leaders in B2B and B2C are confronted with high customer expectations and a trend towards advanced technology that customers use during the buying process.
This is is turning marketing into an extremely complex discipline, providing challenges that need to be faced today. When is this complex future of marketing going to happen? Faster than you think…way faster…