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Posts tagged ‘corporate decision makers’


The State of Mind of Corporate Decision Makers

corporate decision makers

So are you ? (image source: Tumblr)

Reaching corporate decision makers can be tough.

B2B marketers have a whole arsenal of strategies and tactics to our disposal: buyer persona’s, content, SEA, SEO, event marketing, advertising and social. You name it.

You give yourself 100%, developing the most fantastic message you ever made.

This is it. Now you nailed it. This got to work. It’s perfect. You press the start button of your campaign. And nothing happens. Or hardly anything happens. 2% conversion. 4% conversion. Anybody want more?

And that’s what happens over and over again. Read more »