Yes, that’s the big question in the mind of many B2B marketing executives. Until recently, that included myself.
I did not really understand what to do with this “social media” thing. To put it black and white, I thought
- Facebook was for children and not for B2B,
- LinkedIn is for business only and serves to connect with people that I know or do not know,
- and I had no clue on why a company should use Twitter?
I think that about sums up all the prejudices I had on social media.
The moment I realized what to do with social media
Last year I started reading some great books on social media. I admit, I am a late believer, but around that timeframe it started to become clear to me what I had to do with social media in a B2B context.
As I wrote before in another post on social media, you should be where our buyers are. If your buyers, although they might be there for another reason than doing business (connecting with their friends or relatives), we should be where they are. Your buyers are there joining groups related to your business, and discussing trends, features and products!