Why CMO’s are becoming CIO’s: Extreme Complexity
As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms. I’m up to my eyeballs in technology.”
Just 3 years later, this overwhelming feeling is still very much alive. In virtually any market or type of business, the speed in which technology is advancing, is adding extreme complexity to the world of CMO’s.
Those that do not react will become obsolete. Read more 
How do you act as B2B company in social networks?
One of the first questions that almost immediately pop-up when you as a B2B company start using social networks in your marketing and communication is : how do we act on these social networks ?
Keep it human
Don’t start a Google+ page that is managed by “administrator” or “Your Company Name”. Instead, posts should be done in the name of real employees of your company.
Cut the crap
If you were to engage in social media, here is some behavior that you most probably not want to do, like the metaphor I used before where I see social networks as a cocktail party:
- Do you go into the middle of room during the party, and shout “BUY MY PRODUCTS”?
- Do you let them know that you had great fun during a tradeshow presence?
I really do not care that my B2B contacts or B2B suppliers, who you are trying to market and sell to me, had great fun at a tradeshow they participated to. Really, your customers don’t care.
