One of the first questions that almost immediately pop-up when you as a B2B company start using social networks in your marketing and communication is : how do we act on these social networks ?
Keep it human
Cut the crap
If you were to engage in social media, here is some behavior that you most probably not want to do, like the metaphor I used before where I see social networks as a cocktail party:
- Do you go into the middle of room during the party, and shout “BUY MY PRODUCTS”?
- Do you let them know that you had great fun during a tradeshow presence?
I really do not care that my B2B contacts or B2B suppliers, who you are trying to market and sell to me, had great fun at a tradeshow they participated to. Really, your customers don’t care.