Providing enough relevant content to buyers is one of the biggest concerns of marketers today, according to a recent study of CMI.
But how do you know which content is relevant to your buyers?
Showing business value is not differentiating
Building buyer insight is an important activity of marketers, resulting in buyer persona descriptions, or buyer insight maps as I often call them. Based on that buyer insight, content is created that shows the business value of your products or services.
The problem is that your competitors are doing the exact same thing. Read more