How to build Epic Content as an Organization? 5 Key Tactics Explained

Image: courtesy of Intelsat.

Successful organizations take on a content strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from the organization can be difficult, but doable. More difficult is getting people motivated to build that strategic content.

How do you get an organization to take on content as a strategic part of the business? Here are 5 key tactics that help building a culture of content.

How do you create a culture of content creation and education, internally and externally?

1. Find out what your colleagues care about?

When people do their job well, they get praised. Or get a raise. Or get promoted.

That’s what drives people.

A great way to make content creation a company wide activity is to embed it into what they care about.

• Service engineers care about solving a customers’ problem 
• Project managers care about delivering a project on time, within budget, above customer expectations
• Training managers care about good feedback from trainees
• Customer support care about how they excelled in helping customers 
•  …

Find out what makes these people ‘tick’, and let them write it down. Let them know that you expect this from them. Help them in “airing” their personal success stories, insights and helpful stories. And if they do, praise them in public. Read more