A practical “power guide” to Video in B2B
Page 3 : Types of video formats you can create
2 Types of Video Formats can be possible:
No questions, only answers
After an nice intro “bumper”, created for each type of video (product, company, technology, customer), immediately the viewer can see the interviewee answering a question, without first hearing the question of the interviewer. In the beginning of the video the name and title of the interviewee + location can be put in subtitle text.
The interviewee starts each sentence with a “hook” so the viewer immediately understands which questions was asked.
The video should also contain a permanent small logo of your company for branding purposes.
e.a. My name is XXX and I work for company YYY.
e.a. The most challenging part of our business is ZZZ.
e.a. An interesting project we have done in 2011 is QQQ.
Q&A format
After the intro “bumper”, the interviewee is welcomed in a warm and personal manner e.a. “Hi John”. The location can be mentioned like ‘Welcome here at tradeshow XXXX’.
Also here, the video should also contain a permanent small logo for branding purposes.
From there, a normal question and answer format is executed, ending with an nice outtro.
- Page 4 : Where and how do I publish these video’s ?
- Page 5 : What questions do I ask during interviews ?
- Page 6 : What kind of answers you want from interviews
