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• About this blog

  This blog is not about me. It is about modern marketing in todays digital world. It shares down to earth and practical tips on how to build marketing strategies, plan and execute them, as well as my own experiences on what I think differentiating marketing should be.

  Opinions on this blog are mine.

• About Tom De Baere

  Everybody has a past, and everybody has experience. For me, my experience is 15 years in sales & marketing, in which I have developed a true passion for B2B marketing & communication.

  Today I am managing partner in a company called Invisible Puppy, a digital agency specialized in helping companies to create marketing that people actually want.

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