A practical “power guide” to Video in B2B
by Tom De Baere
Page 4 : Where and how do I publish these video’s ?
All our videos should be published on your website, while they are actually hosted on your Youtube channel.
With every video, create a short description (for SEO reasons !) that goes with the video, consisting of the following elements:
- Title: a good title is crucial. Keep it SHORT, INFORMATIVE, and ON TOPIC.
- Description: in the description, add max 100 words about what people can see in the video. Make sure to include important keywords that peole might search for on Google. Also, if relevant, include the names and functions of the people that are on the video.
- URLs: make sure to add enough links to relevant product pages, external pages, LinkedIn profiles, etc…
- Tags: as with keywords, consider what search keywords you’d want your video to come up as a result for, and then ad those keywords as tags. Also use the names of the people and the names of the companies that appear in the video.
Don’t forget to promote these video’s on the social media networks you are present on. Publish them integral or in pieces, and update your LinkedIn page, Facebook page, and make sure to tweet each one of them.