A practical “power guide” to Video in B2B
Page 3 : Types of video formats you can create
2 Types of Video Formats can be possible:
No questions, only answers
After an nice intro “bumper”, created for each type of video (product, company, technology, customer), immediately the viewer can see the interviewee answering a question, without first hearing the question of the interviewer. In the beginning of the video the name and title of the interviewee + location can be put in subtitle text.
The interviewee starts each sentence with a “hook” so the viewer immediately understands which questions was asked.
The video should also contain a permanent small logo of your company for branding purposes.
e.a. My name is XXX and I work for company YYY.
e.a. The most challenging part of our business is ZZZ.
e.a. An interesting project we have done in 2011 is QQQ.
After the intro “bumper”, the interviewee is welcomed in a warm and personal manner e.a. “Hi John”. The location can be mentioned like ‘Welcome here at tradeshow XXXX’.
Also here, the video should also contain a permanent small logo for branding purposes.
From there, a normal question and answer format is executed, ending with an nice outtro.
- Page 4 : Where and how do I publish these video’s ?
- Page 5 : What questions do I ask during interviews ?
- Page 6 : What kind of answers you want from interviews